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Considerations When Purchasing Hearing Aids from Big Box Stores

ROBERT J. LACOSTA     Jun 09, 2023   

Making Informed Choices About Your Hearing Health:

Evaluating the Pros and Cons of Big Box Store Hearing Aid Purchases

If you enjoy the convenience and variety offered by "Big Box Stores" such Walmart, Costco, Sam's Club, and BJ's, you're not alone. These stores can be exciting to explore, providing opportunities to discover new products and save money on everyday items. It's particularly convenient to have everything available under one roof, eliminating the need to visit multiple locations.


However, when it comes to purchasing medical devices from Big Box Stores, especially those that address serious health conditions, it raises questions about the boundaries these stores should adhere to. This article aims to shed light on the topic specifically related to buying hearing aids from Big Box Stores.


Before making a hearing aid purchase, here are five essential factors to consider.


Hearing Aids are Not Commodity Products

While Big Box Stores offer a wide range of products, it is important to recognize that hearing aids are not commodity items. Unlike everyday commodities, hearing aids are not designed to meet every individual's specific hearing needs "out of the box." Each person's hearing requirements are unique, similar to their fingerprint, necessitating the purchase of hearing aids that can be custom programmed.


Programming hearing aids requires specialized education, training, expensive equipment, and specific technologies. Improper programming can render even the most advanced hearing aids useless and frustrating for the wearer, ultimately leading to them being discarded. It's crucial to question the level of expertise and investment in equipment by Big Box Stores to ensure proper programming during appointments. Otherwise, there is a risk of over-amplification or under-amplification, both of which can negatively impact hearing and overall well-being.


Limited Availability of Board Certified Hearing Specialists and Audiologists

One crucial factor to bear in mind is that most Big Box Stores do not employ audiologists but instead rely on licensed Hearing Instrument Specialists (HIS). Audiologists undergo eight years of clinical study and internship, while HIS professionals hold a one-year certification. Before scheduling an appointment, it is advisable to confirm whether an audiologist will be overseeing the process. Audiologists can be identified by the "AuD" designation after their name on their license.


Cost Considerations

Contrary to popular belief, purchasing hearing aids from a Big Box Store doesn't always guarantee cost savings compared to visiting an audiologist. Many audiologists have partnerships with major health insurance companies, allowing them to bill insurance for hearing tests, hearing aids, and related services. Consequently, the cost difference between a Big Box Store and an audiologist may be negligible, especially when factoring in potential insurance coverage or discounts. Additionally, audiologists typically offer a broader range of high-quality hearing devices with the latest technology, whereas Big Box Stores often stock older models acquired at discounted prices to maximize profits.


Lack of Professional Continuing Care

Acquiring hearing aids is a process that often requires ongoing professional care. Audiologists understand the importance of providing continuing care, including annual hearing test updates and periodic check-ups. They proactively reach out to patients every six months to ensure necessary adjustments and cleanings are performed. Establishing a relationship with an audiologist means personalized care and attention. In contrast, Big Box Stores rarely offer this level of professional continuing care, potentially leaving users without necessary support and maintenance services.


Emphasis on Low Prices, NOT Quality or Service

Big Box Stores thrive primarily due to their competitive pricing, but this does not guarantee the provision of high-quality hearing aids or exceptional service. Choosing to purchase outdated hearing aids with cheaper technology from these stores can lead to disappointment and regret. Opting for an audiologist in private practice provides the opportunity for better quality products and ongoing care.


In conclusion, the bottom line is that it's crucial to carefully evaluate the considerations outlined above before purchasing hearing aids anywhere, let alone from Big Box Stores. While these stores may offer convenience and (only sometimes) lower upfront costs, you will end up paying more in the long run with frustration, repairs, and lack of service and compassionate care.


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